Focus Group
The focus group involved each group
discussing what their ideas were such as what their plot was, the genre of
their film, locations, the target audience and characters etc. Each group
then received feedback from everyone else in the room to see what
they could do to improve their media production.
Feedback
- Good story line.
- Consider getting a lot of actors for the church scene.
- Consider accessing locations (permission) such as church, mental
hospital.
- Seems like a classic horror film - "positive way".
- "Try and have an original twist to your film".
- Be careful when filming outdoor scenes - wind noises.
- Make sure everyone is wearing similar costumes.
- Use of drug possessing character - positive influence in reality as
it may prevent people from actually doing drugs.
From this focus group we have learnt that we need
to consider quite a lot for our film. Mainly having a good story line to
captivate your audience and keep the intrigued at all times. Furthermore, as
our film goes under the genre of horror, from the feedback we got back, we
should consider having a twist in the film in order to make it stand out and
for it not to be like any normal horror film. One other main thing we learnt
from this focus group is being able to get access to public places such as the
church and the hospital.
Target Audience
The target audience for our film would mainly
appeal to the ages around 15-25, we think it would appeal mainly to the younger
generation as they would be more intrigued. Whereas the older generation wouldn’t
be as impressed by it or wouldn’t enjoy it as much, considering it involves
drugs. However, it may appeal to some of the older generation as they might
want to prevent their children from taking drugs etc. Our film sends an important message
to our audience about taking drugs and the consequences of taking them in which
may prevent the younger generation in taking them. Furthermore, I think our film would mainly appeal to girls as the main protagonist
is female, also, as there is a rape scene, girls would emotionally engage with
the film. The film also sends a message/warning for girls, to not run off with
strangers and shows the implications/consequences if you do. However, it would
also appeal to boys as well, as we have the horror theme to the film which boys
would enjoy. In our film, there is no specific ethnicity our film would be
targeted at as there isn’t a specific ethnicity in our film. Our film would
also appeal to working class families as the film conveys the life and
struggles of a working class family and how the main protagonist only lives
with her dad. In addition, it would appeal to ‘resigned’ as one of the characteristics of a resigned person is
being strict and in our film the dad is portrayed as quite strict as he slaps
his daughter for coming home late. In addition, the Psychographic
group of ‘Strugglers’ would also fit into our film, as strugglers are
consumers of drugs and alcohol, and our protagonist drinks at the party and
mistakenly takes the drug. The group of ‘reformers’
would not fit into our film, as the girl at the end hasn’t been reformed in any
way, as she is still possessed. In my opinion, I think ‘explorers’ would
fit into our film. I think it would fit in as even though the girl being
possessed isn’t a good thing, she’s experiencing something new and different,
which is what explorers do. However, the group of ‘Succeeders’ would not appeal to our film, as nothing has been accomplished
in the end and our main protagonist is still possessed.
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